DFB AND HÖRMANN EXTEND PARTNERSHIP

The German Football Association (DFB) and Hörmann, Europe's recognized provider of gates and doors, are extending their partnership until summer 2026.


Since 1995, the family business has been present as a perimeter advertising partner at the international matches of the national teams, now the cooperation is being expanded. By expanding the partnership, Hörmann will become an official partner of the DFB and the national team for four years in the new contract period.

The official partnership is accompanied by further logo and image rights, which will be used in communication in the future and thus go beyond perimeter advertising. In addition, the German family-owned company is also a product-exclusive partner in the field of doors and gates of the DFB, which can be found, for example, in the use of Hörmann products in the DFB Campus and the DFB Academy, which opened in summer 2022.

Blask: "Strong and long-standing partner"

"We are pleased about the continuation and even expansion of the cooperation with our strong and long-standing partner Hörmann," says Dr. Holger Blask, Managing Director Marketing & Sales of DFB GmbH & Co. KG and spokesman for the management. "It means a lot to us that Hörmann has the confidence in us to combine the emotions of football with their own high-quality brand in the long term. With the expansion of the partnership, Hörmann will also be visible at many other contact points."

"After more than two decades of perimeter advertising, we can see from market research results that the awareness and sympathy of the Hörmann brand has risen sharply, among other things, through our commitment to sports sponsoring," explains Stefan Gamm, Head of Hörmann Marketing Communications.

And Christoph Hörmann, personally liable partner of the Hörmann Group, says: "Values such as loyalty, fairness and team spirit are not only our top priorities in sport, but also for us as a company. We are delighted that we have now been able to extend our commitment to German football."