From January 15 to 16, Hörmann 2026 Annual Dealer Conference & Sales Meeting was grandly held in Changshu, Jiangsu Province. Under the theme "Chasing Light Against the Tide, Daring to Reach New Heights", Hörmann’s sales teams and dealers from across China demonstrated the brand’s strategic resolve and innovative strength amid the complex economic environment.
In the strategic deployment session, Dr. Nipple,
President of Hörmann China & Asia Pacific, reviewed the past year’s
achievements, confirmed the 2026 strategy: increasing investment in China,
deepening segmented sectors such as healthcare and education, and accelerating
product iteration to boost confidence in growth against the trend.
Mr. Hermann Hörmann, Sales Director of
Hörmann China & Asia Pacific, shared the Group’s global business and
reaffirmed Hörmann’s core value of "earning a good reputation through hard
work".
Ms. Wang Shengxue, Sales Director of
Hörmann China, detailed the 2026 sales strategy and dealer support plans.
Hörmann’s three factories in Beijing,
Tianjin and Changshu unveiled 2026 new products, including upgraded industrial
doors, residential fire doors, garage doors and interior doors, closely
aligning with market demands and green intelligent trends.
11 outstanding dealers were honored for
their excellent performance, setting benchmarks for all partners.
The conference concluded with a German Oktoberfest dinner, deepening the bond between Hörmann and its dealers. Looking ahead to 2026, Hörmann will work with all dealers to pursue growth and create a better future in the Chinese market.
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